To celebrate Cyan Racing’s fifth World Championship title, I was commissioned by the team in 2021 and asked to create a hero graphic featuring the car – the Lynk & Co 03 TCR – and then a modern, unique laurel wreath design. Cyan’s identity is very graphic, and I was told that Cyan is “a black and white brand that runs blue cars”. With that in mind, my designs focused almost exclusively on monochrome elements and just a tiny splash of the car’s blue livery. The hero graphic was created in three aspect ratios with reworked layout for each: square; 16×9; story.
